2015 media industry trends insight
In 2014, under the impact of the mobile Internet, the media industry continues to change, the nearest of the industry continues to face the throes of transformation and innovation with bits of information, to find a way out. Now, the two media people encounter a talk topic certainly can not do without the media transformation.
Not this paper predicted the new year, 2015, the media industry will be able to achieve what the prophecy, but to talk about their views, as well as some of the motivation behind the trend based on observed trends. Technology and media sectors, for example, initiate, hoping to stimulate discussion, looking for a bright future lies.
1. The old media people continue to leave. There are books called provocative title "editor is dead," said the editor of this role is actually about to disappear. Recently the media has done a lot of inventory, those business editor from Netease, what Southern newspapers, mostly in the field of Internet-related business. On the one hand is the rise of mobile Internet wave, the Internet itself has the role of information dissemination, business in this field is also similar. On the other hand, traditional media, including paper media and portals, user needs and reading habits are changing. The entire market is full of free information, a large number of users UGC information generated, social media platforms such media and news client platform so that the public feel good enough. Migrate user attention has led to the decline of traditional media. Resources are no longer to enter this industry, money, smart people are the best in the industry to create wealth and value flow. Reporters, too, does not plan to pursue fiscal impact is also bound migration. Old media continue to be the trend outflow of talent. Not optimistic that a lot of people tried to persuade young people not to enter the industry, the inflow of talent is not optimistic.
2. Vertical media continue to grow. In the technology sector has been very obvious, focusing on entrepreneurship and innovation, as well as the prosperity and development of the Internet industry, from large companies, entrepreneurship, the transformation of traditional industries, product design and other fields have emerged verticality media. Technology has become a kind of social structural forces, science and technology has become the city's way of life, attention to science and technology is concerned about the social and life itself. Thanks to this, the vertical media can focus on some areas, to fill some gaps. Compared, integrated media will be affected. Take startups and large companies to set theory, a science and technology media and an integrated media to PK, the media reported that the quality of science and technology in an upward trend, but also a free information, future comprehensive media coverage of science and technology differentiation and advantages will gradually reduce the depth. Vertical media network for free, speed, depth, pluralistic perspective is in full progress. The integrated media, especially the traditional media, the prospect is not good, the treatment is not enough talent to enter, influence declined, are slow to get feedback from readers, who play?
3. The media products and information structuring. In science and technology, new media content and information technology products has been very clear, in fact, the product itself is the transmission of information of Internet products or media product is no longer important. New product start-ups similar CrunchBase class media library, there is a similar type of Product Hunt found that the site, that is, to some extent do traditional media news product products outside the UGC incorporated to make up the field of vision of the reporters covering less than The fields, providing richer information to users and more convenient experience. For start-up companies and innovative products such products, the future for the industry reported large companies will also do so. Similar surging this new media products, try the quiz mechanism. Such questions and answers almost conceivable community, to some extent can be close to a way to produce news content. Almost conceivable's known low-cost way to do almost daily content distribution.
4. The lack of big media merger integration. The entire media industry is now showing a lack of large media group situation. In dealing with business, the media is not as strong in the past, or an equal dialogue, and there are plenty of information on exports, the media may become a PR tool, become weak side. Media most brilliant era of monopoly right to speak later. Now businesses can own sound, volume and living conditions and the deterioration of the media more and more dispersed, the average level of employees in the fall. When shuffle to the capital and technology to join Internet products will help minority media to the fore.
A lack of understanding of both the Internet media transition, but also understand the needs of readers who, some thought the Internet industry and the media to provide information and to meet the needs of thinking combine talent. After all, the future trend is the Internet.